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We only accept projects if we can truly help you grow. If we’re not a good fit we’ll let you know and suggest a plan of action to get you closer to reaching your startup's goals.
About us
Ethical HQ began as a solo endeavour driven by a passion for the ethical application of Behavioural Science and effective Demand Generation. Today, we're an (intentionally) small team of dedicated nerds united in the belief that marketing can be both powerful and principled.
Our journey is marked by a shift from individual expertise to a collective force, where we blend marketing strategies and tactics with a deep understanding of human behaviour. This unique approach sets us apart, as we create campaigns and products that captivate and resonate on a deeper psychological level and ultimately deliver better outcomes.
Mission
Our mission is to empower integrity-driven companies to grow.
Problem
Many agencies and consultants will use short-term tactics and strategies to achieve results (sometimes, these results are just vanity metrics) without regard for your company’s long-term goals.
Solution
We employ a ‘Founder’s mentality’ and do the right thing for you - every time, even if at times, it means we don’t benefit immediately.
Ideal Customer
Our ideal customers are B2B technology startups looking to scale sustainably. By sustainable, we mean two things:
- Using ethical methods
- Aiming to achieve long-lasting results that they can build on
Embrace the Ethical Edge
Embrace the
Ethical Edge
Take a quick swipe below to see the ethical difference between us and traditional agencies.
What we do
We partner with B2B startups to help them elevate their marketing. Depending on the stage they’re in, we can do one or more of the following:
Fractional CMO services: provide strategic guidance and expertise of a full-time CMO without the full-time commitment.
Marketing Revenue Operations: provide strategic integration of business processes and technology to drive marketing efficiency and revenue growth.
Integrations: help you get more value out of your existing Martech tools.
Product development: build no-code applications that you can use to generate or engage leads or internal tools that help you optimise internal processes.
Who we work with?
We are the perfect fit for B2B Software companies poised for scaling from '1 to 10'. Our team thrives on creating significant impacts through well-crafted, behaviorally-informed strategies. If your company is still at the '0 to 1' stage, our specialized approach might be more than what you need at this point in your journey.
How do we do it?
Our approach deliberately steers clear of the traditional agency model.
We pride ourselves on being a close-knit team of specialists, each bringing deep expertise to the table.
When a project demands skills beyond our in-house capabilities, we tap into our network of carefully selected seasoned professionals. While this might resemble an agency structure, our focus is different – we are relentlessly committed to perfection in every project. We consciously limit our client roster, ensuring that each receives our full attention and dedication.
This selective approach allows us to create bespoke, impactful strategies that truly resonate with each client's unique needs while maintaining our high standards of quality and ethical practice.
Why would you work with us?
Some of our key achievements include:
Planned, set up and ran multi-channel lead generation campaigns that increased website traffic by 400% and generated 325% more leads than campaigns ran previously by the client
Increased the paid search traffic by 470% with an identical budget
Increased the Demo Requests by 135% for one employer
Regularly achieve 300-400% higher CTR than the LinkedIn benchmarks.
Earlier in my career, I founded and grew a consumer website to 70k unique monthly visitors with an incredibly small budget.
Our Specialisms
Our specialisms aren't just services; they're our way of showing how much we care about doing great work.
Demand Generation
Marketing Automation
Account-based Marketing
Campaign Orchestration
Audience Segmentation
Campaign Execution
Go-to-Market Strategy
B2B Marketing Planning
Marketing & Sales Alignment
Measurement & Reporting
B2B Content Marketing
Growth Tools
Team members
A little team with big hearts, all about creating awesome stuff in the most ethical way possible.
