I am a Demand Generation guy who’s had enough of Privacy nightmares being positioned as growth hacks. I’m on a mission to demonstrate that Marketing can be ethical.
You can see my LinkedIn profile here.
I’ve spent the last ten years learning everything there is to know about Demand Generation for B2B Software companies, from basic Marketing Automation to complex multi-channel ABM campaigns. I’m currently applying this knowledge consulting for a few carefully curated clients.
What I do:
I work with B2B Software companies to help generate more leads and nurture them to qualified leads and customers.
I am a highly technical Demand Generation (growth) marketer, and I work with established teams (existing marketing teams and developers) to develop and implement experiments to solve marketing problems by building and implementing growth frameworks, setting up experimentation processes and running multi-channel campaigns using various Martech tools.
Who I work with?
B2B Software companies that have enough traction/volume so that the experiments and frameworks I develop for them are meaningful. If your company doesn’t have enough traction, I won’t be the right person for the job. You’re looking for a ‘0 to 1’ marketer or agency and I’m a ‘1 to 10’ marketer.
How do I do it?
I am an independent consultant, not an agency. I will work with your existing team, audit your company’s digital marketing performance, channels and activity and will work with you and your team on a revenue impact marketing framework. Think of my like an ‘on-demand digital CMO’.
If you need the skills to implement a growth plan but haven’t got them in-house, I might have availability to do some of the implementation work myself, or I can introduce you to some incredible agencies and contractors.
I spend a lot of my time studying new marketing tools and tactics, and that’s one of the things that gives me a competitive advantage. Each of these has a shelf life. After a while, it’s not that they stop working, but they are less effective and more expensive.
Why would you work with me?
Some of my key achievements include:
- Planned, set up and ran multi-channel lead generation campaigns that increased website traffic by 400% and generated 325% more leads than campaigns ran previously by the client
- Increased the paid search traffic by 470% with an identical budget
- Increased the Demo Requests by 135% for one employer
- Regularly achieved 300-400% higher CTR than the LinkedIn benchmarks.
- Earlier in my career, I founded and grew a consumer website to 70k unique monthly visitors with an incredibly small budget.
Specialisms
- Account-based marketing
- Paid media
- Marketing automation
- Search engine optimization
- Conversion rate optimization
- B2B content marketing
- Digital analytics
- Go-to-Market Strategy
- B2B Marketing Planning
- B2B Content Mapping
- Marketing and Sales Alignment
