With over ten years’ experience, I have helped tens of companies & professionals achieve their marketing goals by using a unique combination of applied behavioural science, ethical marketing and marketing automation. My goal is to be an extension of your team (even if it’s just for a little bit!) so that you get the most value and flexibility.
Over the past few years, my focus has shifted more and more towards marketing ethics and made it my mission to build and implement only ethical marketing campaigns and strategies.
If you’re looking for a marketer who will deliver short-term gains by implementing a few dark patterns or exploiting cognitive biases to trick your users, then I am not your guy.
What I do:
The short answer is:
- Ethical marketing
- Behavioural science driven marketing
- Account-based marketing
- Paid media
- Marketing automation
- Search engine optimization
- Conversion rate optimization
- B2B content marketing
- Digital analytics
- Go-to-Market Strategy
- B2B Marketing Planning
- B2B Content Mapping
The longer answer is that I work with B2B Software companies to help generate more leads and nurture them to qualified leads and customers.
I am a highly technical Demand Generation (growth) marketer obsessed with the ethical application of behavioural science based marketing. I work with established teams (existing marketing teams and developers) to develop and implement experiments to solve marketing problems. I build and implement growth frameworks, I work with you or your team to set up experimentation processes and run multi-channel campaigns using various Martech tools.
Think of me like an ‘on-demand digital CMO’.
Who I work with?
B2B Software companies that have enough traction/volume so that the experiments and frameworks I develop for them are meaningful. If your company doesn’t have enough traction, I won’t be the right person for the job. You’re looking for a ‘0 to 1’ marketer or agency, and I’m a ‘1 to 100’ marketer.
How do I do it?
I am an independent consultant, not an agency. I will work with your existing team, audit your company’s digital marketing performance, channels and activity and will work with you and your team on a revenue impact marketing framework.
If you need the skills to implement a growth plan but haven’t got them in-house, I might have availability to work with you. If not, I can introduce you to vetted incredible agencies and contractors in my network.
I spend a lot of my time studying new marketing tools and tactics, and that’s one of the things that gives me a competitive advantage. Each of these has a shelf life. After a while, it’s not that they stop working, but they are less effective and more expensive.
Simple and transparent pricing
If your product and company are aligned with my values and availability, here are the fees that you can expect to pay for my time and services.
Small8 hours per month £960/mo
- Hourly Rate: £120/hour
- Minimum term: 12 months
Medium20 hours per month £2,300/mo
- Hourly Rate: £115/hour
- Minimum term: 6 months
Large40 hours per month £4,400/mo
- Hourly Rate: £110/hour
- Minimum term: 6 months